Press Release UK
Kry Livi and HA | Wisdom Wellbeing Partner to Bring Digital GP Access to Thousands of Individuals
As NHS GP waits stretch beyond two weeks for five million patients, the new partnership introduces digital primary care into HA | Wisdom Wellbeing’s top‑tier health & wellbeing package, already adopted by over 300 organisations
Kry Livi is bringing fast-access digital GP services to more than 16 million people across the UK and Ireland, through a new partnership with HA | Wisdom Wellbeing, the country’s leading Employee Assistance Programme (EAP) provider.
Under the partnership, HA | Wisdom Wellbeing will add a virtual GP service powered by Kry Livi - as part of its expanded health & wellbeing offering, Wisdom Super Care. Individuals with access to the HA | Wisdom Wellbeing service will be able to book a GP consultation via Livi’s app, typically within minutes, complementing the mental health, menopause care, counselling and wellbeing support that HA | Wisdom Wellbeing already delivers to more than 90,000 organisations.
The announcement comes as NHS GP access reaches crisis point. Five million patients in England are now waiting more than two weeks for a GP appointment - an 18 percent rise since 2020, according to the Care Quality Commission - and one in three people say their last GP wait was too long. At the same time, the hidden cost of employee sickness has reached £103 billion annually, driven overwhelmingly by workers who cannot access timely care and continue working through illness rather than seeking early treatment, according to IPPR research.
By offering Kry Livi’s digital GP service with HA | Wisdom Wellbeing’s platform, the partnership creates a joined-up pathway from mental health support through to physical primary care - available to individuals without the need for a separate subscription, referral or waiting list.
Bertrand Stern-Gillet, CEO at HA | Wisdom Wellbeing said: "Our mission has always been to support the whole person, mind and body. Partnering with Kry Livi allows us to extend that commitment into primary care, giving our clients’ people fast, professional access to a GP when they need it most. This is a natural evolution of our offering and reinforces our position as the most comprehensive health & wellbeing provider in the UK and Ireland."
Jamie Griffin, Head of Commercial, Kry Livi UK said: "Five million people waiting over a fortnight to see their GP is not just a health crisis, it is a productivity crisis. This partnership with HA | Wisdom Wellbeing means that for the first time, millions of people have fast, professional GP access built into the organisational benefits they already hold. Early intervention is the most effective intervention. We are proud to be making that a reality at scale."
How the Partnership Works
• GP access via EAP: Individuals supported by Wisdom Super Care can access Kry Livi’s digital GP service directly as part of their benefits - no separate subscription or referral required
• Employer impact: Organisations can offer GP access as an enhanced benefit, with evidence showing that early access to primary care reduces absenteeism, shortens recovery times, and supports productivity. IPPR research found that £25 billion of the UK’s annual sickness cost is driven by presenteeism - employees working through illness because timely care is out of reach
• Broad reach: Available immediately to individuals and eligible dependents across HA | Wisdom Wellbeing’s network of more than 90,000 organisations.
For further information please visit https://www.livi.co.uk.
Notes to Editors • GP waiting time data: Care Quality Commission, State of Care 2023–24 (October 2024). Five million patients waiting more than two weeks for a GP appointment in England; 18% rise since February 2020.
• Sickness cost data: IPPR Commission on Health and Prosperity (2024). Hidden cost of employee sickness £103 billion annually; £25 billion attributable to presenteeism.
• One in three patients (34%) said their last GP appointment wait was too long: GP Patient Survey 2024, NHS England/Ipsos.
Kry/Livi media contact details:
Global: Natalie Sutton, natalie@nataliesutton.co.uk, 07768 026197
About HA | Wisdom Wellbeing
HA | Wisdom Wellbeing is the UK & Ireland’s leading and most trusted mental health & wellbeing provider, supporting over 90,000 organisations and 16 million lives. Its award-winning EAP delivers 24/7 mental health counselling, wellbeing support, legal and financial guidance, and critical incident assistance to individuals across the public, private and non-profit sectors. HA | Wisdom Wellbeing’s Wisdom app provides individuals with on-demand access to wellbeing tools, live chat and personalised support. For more information, visit www.healthassured.org.
About Kry/Livi:
Kry is the European leader in digital first healthcare, allowing patients to consult with a qualified health professional in minutes, via their smartphone or tablet or have a physical visit within the Kry network when needed. Since launching in early 2015, Kry has helped over 11 million patients and provided more than 200 million patient interactions throughout Europe.
Backed by some of Europe’s most renowned tech investors, Kry is reimagining the future of healthcare through digital innovation. Headquartered in Stockholm, Kry’s 5,000+ clinicians and 1,000+ employees are committed to improving the world’s health through innovation, one patient at a time. Kry operates in Sweden, Norway, France, and the UK. In the UK and France, Kry trades as Livi. To learn more, visit www.kry.se / www.livi.co.uk / www.livi.fr / www.kry.no.
