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Kry Livi, the UK's leading digital healthcare provider, today announces a new partnership with Klarna, the global digital bank and flexible payments provider, bringing on-demand clinical consultations to Klarna's UK members as digital-first healthcare continues to grow.

As part of the membership package, Klarna’s UK members now have access to on-demand consultations with qualified GPs, physiotherapists, and mental health practitioners - bookable via the Livi app, typically the same day. Klarna Max members receive unlimited digital consultations, worth £60 each, as part of their membership; other members on the Core, Plus and Premium tiers benefit from 40 percent off their first appointment and 20 percent off consultations thereafter.

The partnership marks the first time Klarna has included a dedicated healthcare service within its membership programme, which also features leading wellness and lifestyle brands including Headspace, Clue and ClassPass. Klarna is the only card membership with which Livi currently partners in the UK. 

> Klarna membership is built around giving people access to the services they already use and value in their everyday life - bringing together the best subscriptions in one place, so members get more value for less. Livi is a perfect example of that and we’re really excited to have them as part of the programme, said Daniel Lange, VP of Product at Klarna.

> The way people access healthcare is changing fast, and so are the reasons they seek it, adds Yamin Granberg, VP Commercial, Kry Livi. 

> For Klarna members, access to Livi completes a suite of benefits that already spans mental wellness, fitness and lifestyle - bringing clinical-grade healthcare into a programme designed to support every dimension of how members live, move and feel says Yamin Granberg, VP Commercial, Kry Livi. 

__About Klarna Membership__

 Klarna membership gives members access to premium benefits - spanning travel, wellness, lifestyle and healthcare - in one monthly plan. From airport lounge access to top subscriptions, the programme brings together the services members already use and value, so they can get more for less. Members also earn cashback on purchases, with each of the four tiers - Core, Plus, Premium and Max - unlocking additional perks. Read more here.

__About Klarna__

Klarna is a global digital bank and flexible payments provider. With over 119 million global active Klarna users and 3.4 million transactions per day, Klarna’s AI-powered payments and commerce network is empowering people to pay smarter with a mission to be available everywhere for everything. Consumers can pay with Klarna online, in-store and through Apple Pay & Google Pay. More than one million retailers trust Klarna’s innovative solutions to drive growth and loyalty, including Uber, H&M, Saks, Sephora, Macy’s, Ikea, Expedia Group, Nike and Airbnb. Klarna is listed on the New York Stock Exchange (NYSE: KLAR).  For more information, visit Klarna.com.

__About Kry/Livi:__

Kry is the European leader in digital first healthcare, allowing patients to consult with a qualified health professional in minutes, via their smartphone or tablet or have a physical visit within the Kry network when needed. Since launching in early 2015, Kry has provided more than 200 million patient interactions throughout Europe.

Backed by some of Europe’s most renowned tech investors, Kry is reimagining the future of healthcare through digital innovation. Headquartered in Stockholm, Kry’s 5,000+ clinicians and 1,000+ employees are committed to improving the world’s health through innovation, one patient at a time. Kry operates in Sweden, Norway, France, and the UK. In the UK and France, Kry trades as Livi. To learn more, visit www.kry.se / www.livi.co.uk / www.livi.fr / www.kry.no. 

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__Press Release__
__UK__

## Kry Livi and HA | Wisdom Wellbeing Partner to Bring Digital GP Access to Thousands of Individuals

As NHS GP waits stretch beyond two weeks for five million patients, the new partnership introduces digital primary care into HA | Wisdom Wellbeing’s top‑tier health & wellbeing package, already adopted by over 300 organisations

Kry Livi is bringing fast-access digital GP services to more than 16 million people across the UK and Ireland, through a new partnership with HA | Wisdom Wellbeing, the country’s leading Employee Assistance Programme (EAP) provider.

Under the partnership, HA | Wisdom Wellbeing will add a virtual GP service powered by Kry Livi - as part of its expanded health & wellbeing offering, Wisdom Super Care. Individuals with access to the HA | Wisdom Wellbeing service will be able to book a GP consultation via Livi’s app, typically within minutes, complementing the mental health, menopause care, counselling and wellbeing support that HA | Wisdom Wellbeing already delivers to more than 90,000 organisations.

The announcement comes as NHS GP access reaches crisis point. Five million patients in England are now waiting more than two weeks for a GP appointment - an 18 percent rise since 2020, according to the Care Quality Commission - and one in three people say their last GP wait was too long. At the same time, the hidden cost of employee sickness has reached £103 billion annually, driven overwhelmingly by workers who cannot access timely care and continue working through illness rather than seeking early treatment, according to IPPR research.

By offering Kry Livi’s digital GP service with HA | Wisdom Wellbeing’s platform, the partnership creates a joined-up pathway from mental health support through to physical primary care - available to individuals without the need for a separate subscription, referral or waiting list.

Bertrand Stern-Gillet, CEO at HA | Wisdom Wellbeing said: "Our mission has always been to support the whole person, mind and body. Partnering with Kry Livi allows us to extend that commitment into primary care, giving our clients’ people fast, professional access to a GP when they need it most. This is a natural evolution of our offering and reinforces our position as the most comprehensive health & wellbeing provider in the UK and Ireland."

Jamie Griffin, Head of Commercial, Kry Livi UK said: "Five million people waiting over a fortnight to see their GP is not just a health crisis, it is a productivity crisis. This partnership with HA | Wisdom Wellbeing means that for the first time, millions of people have fast, professional GP access built into the organisational benefits they already hold. Early intervention is the most effective intervention. We are proud to be making that a reality at scale."

__How the Partnership Works__

•	GP access via EAP: Individuals supported by Wisdom Super Care can access Kry Livi’s digital GP service directly as part of their benefits - no separate subscription or referral required

•	Employer impact: Organisations can offer GP access as an enhanced benefit, with evidence showing that early access to primary care reduces absenteeism, shortens recovery times, and supports productivity. IPPR research found that £25 billion of the UK’s annual sickness cost is driven by presenteeism - employees working through illness because timely care is out of reach

•	Broad reach: Available immediately to individuals and eligible dependents across HA | Wisdom Wellbeing’s network of more than 90,000 organisations.

For further information please visit https://www.livi.co.uk.

Notes to Editors
•	GP waiting time data: Care Quality Commission, State of Care 2023–24 (October 2024). Five million patients waiting more than two weeks for a GP appointment in England; 18% rise since February 2020.

•	Sickness cost data: IPPR Commission on Health and Prosperity (2024). Hidden cost of employee sickness £103 billion annually; £25 billion attributable to presenteeism.

•	One in three patients (34%) said their last GP appointment wait was too long: GP Patient Survey 2024, NHS England/Ipsos.

__Kry/Livi media contact details:__

Global: Natalie Sutton, natalie@nataliesutton.co.uk, 07768 026197

__About HA | Wisdom Wellbeing__

HA | Wisdom Wellbeing is the UK & Ireland’s leading and most trusted mental health & wellbeing provider, supporting over 90,000 organisations and 16 million lives. Its award-winning EAP delivers 24/7 mental health counselling, wellbeing support, legal and financial guidance, and critical incident assistance to individuals across the public, private and non-profit sectors. HA | Wisdom Wellbeing’s Wisdom app provides individuals with on-demand access to wellbeing tools, live chat and personalised support. For more information, visit www.healthassured.org.

__About Kry/Livi:__

Kry is the European leader in digital first healthcare, allowing patients to consult with a qualified health professional in minutes, via their smartphone or tablet or have a physical visit within the Kry network when needed. Since launching in early 2015, Kry has helped over 11 million patients and provided more than 200 million patient interactions throughout Europe.

Backed by some of Europe’s most renowned tech investors, Kry is reimagining the future of healthcare through digital innovation. Headquartered in Stockholm, Kry’s 5,000+ clinicians and 1,000+ employees are committed to improving the world’s health through innovation, one patient at a time. Kry operates in Sweden, Norway, France, and the UK. In the UK and France, Kry trades as Livi. To learn more, visit www.kry.se / www.livi.co.uk / www.livi.fr / www.kry.no. 


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Kry Livi and HA | Wisdom Wellbeing Partner to Bring Digital GP Access to Thousands of Individuals

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